Chess challenge draws 520 participants at Breakbulk Europe 2025
The WR Logistics chess challenge was one of the most popular attractions at Breakbulk Europe 2025, drawing 520 chess enthusiasts from around the world to take part in friendly matches and high-level games. Held at the Rotterdam Ahoy from 13 to 15 May, the event provided a unique way for WR Logistics to connect with visitors while highlighting values that are central to both chess and logistics: strategy, precision, and innovation.
A standout feature at Breakbulk Europe
Breakbulk Europe 2025 set an all-time record with 11,425 attendees from 121 countries, making it the largest gathering of project cargo and breakbulk professionals worldwide. Against this dynamic backdrop, the WR Logistics booth stood out not only for discussions on project logistics, heavy lift, and cross-border supply chain solutions but also for creating a lively and interactive space through the chess challenge.
Visitors included partners, customers, and prospects from across the industry. Many were drawn by the chance to test their skills against chess grandmaster Anish Giri or to join fast-paced blitz matches that brought energy and excitement to the exhibition floor. The constant buzz around the booth reflected both the popularity of the game and the curiosity it sparked among attendees who may not normally expect to see chess at a logistics event.
Blending competition with connection
The success of the chess challenge lay in its ability to combine entertainment with engagement. By hosting more than 500 players, WR Logistics created an environment where industry conversations unfolded naturally alongside the moves on the board. The game’s focus on forward thinking, anticipating challenges, and planning several steps ahead mirrored the mindset required in complex project logistics.
Reinforcing values of strategy and precision
For WR Logistics, the chess challenge was more than a side attraction. It served as a creative expression of the company’s core principles. Just as in logistics, where planning, timing, and execution determine success, chess demands accuracy, foresight, and adaptability. By linking the two, WR Logistics demonstrated its ability to approach complex challenges with the same discipline and vision that guide its operations across global markets.
The presence of chess grandmaster Anish Giri, one of the world’s top-ranked players, added a further layer of prestige, drawing chess fans and industry peers alike. His participation highlighted the professional level of the event and underscored WR Logistics’ commitment to excellence in every initiative it undertakes.
Looking ahead
The strong response to the chess challenge confirmed the value of combining business with engaging activities that resonate with people on a personal level. As WR Logistics looks to future industry events, the experience at Breakbulk Europe 2025 will serve as a model for creating memorable interactions that strengthen relationships and highlight the company’s unique approach to logistics.
Breakbulk Europe once again demonstrated its importance as a platform for global connection, and the WR Logistics chess challenge will be remembered as a highlight that brought together strategy, competition, and community. With 520 participants taking part, the event left a lasting impression on all that saw it, reinforcing WR Logistics’ reputation as a company that values precision and innovation in every move it makes.
Strategy, foresight, and precision in chess and in logistics. Learn how WR Logistics integrates these values across industries by visiting our Membership page.